Wednesday, December 14, 2011

Using Fundraising to Grow your Direct Sales Customer Base

If you have been in direct sales for a while, sometimes finding new customers can become a chore, if you let it. You may be having a bad day and you don't want to talk to someone, or you think you have run out of people that are interested in your product. Never fear! There is a way to find more customers and that is through fundraising.

Many direct sales companies and thousands of direct sales reps have been successfully using fundraising in their business. There is a fear sometimes associated with it for some reason. But it is a viable method of growing your customer base. The reason is that through fundraising you are in contact with so many other people than you probably have talked to or have reached in your regular methods.

When you host a fundraiser, you are putting into people hands your books, your contact information and your product line. This is your chance to shine and reach new customers. Since you will be the one placing orders and probably packing orders, you have access to these new contacts names and addresses. Now this is not an opportunity to hound them to death to buy your products again, but it is certainly considered a warm contact and you can add them to catalog lists, email lists, if they okay it, and other contact methods.

If you have been involved in a school or little league fundraiser, you can imagine how many people participate in those. If you work hard and land a few small events, you can and grow into larger events. Learning how to smoothly and effectively run them is a key point. But once you get going, your customer base will continue to grow right along with it.

Do some research today and see if fundraising with your direct sales business is an option for you and your company. You are going to love watching your sales and customer base grow!

About the Author: Jill McCarthy is a Scentsy Director from Florida with Scentsy Flameless Candles. She enjoys helping others start and maintain a candle business in the US, Canada, Puerto Rico, and soon Deutschland and the UK. You can find Jill at All articles are free to use as long as you keep the author bio intact and provide a live link to the website

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