Using Fundraising to Grow your Direct Sales Customer Base

If you have been in direct sales for a while, sometimes finding new customers can become a chore, if you let it. You may be having a bad day and you don't want to talk to someone, or you think you have run out of people that are interested in your product. Never fear! There is a way to find more customers and that is through fundraising.

Many direct sales companies and thousands of direct sales reps have been successfully using fundraising in their business. There is a fear sometimes associated with it for some reason. But it is a viable method of growing your customer base. The reason is that through fundraising you are in contact with so many other people than you probably have talked to or have reached in your regular methods.

When you host a fundraiser, you are putting into people hands your books, your contact information and your product line. This is your chance to shine and reach new customers. Since you will be the one placing orders and probably packing orders, you have access to these new contacts names and addresses. Now this is not an opportunity to hound them to death to buy your products again, but it is certainly considered a warm contact and you can add them to catalog lists, email lists, if they okay it, and other contact methods.

If you have been involved in a school or little league fundraiser, you can imagine how many people participate in those. If you work hard and land a few small events, you can and grow into larger events. Learning how to smoothly and effectively run them is a key point. But once you get going, your customer base will continue to grow right along with it.

Do some research today and see if fundraising with your direct sales business is an option for you and your company. You are going to love watching your sales and customer base grow!


About the Author: Jill McCarthy is a Scentsy Director from Florida with Scentsy Flameless Candles. She enjoys helping others start and maintain a candle business in the US, Canada, Puerto Rico, and soon Deutschland and the UK. You can find Jill at http://www.WicklessElite.com All articles are free to use as long as you keep the author bio intact and provide a live link to the WicklessElite.com website

Branding your Business In Direct Sales

Joining a direct sales company is a fabulous way to start a business for a small amount of cash outlay. When you start your business you may realize that there are a lot of other representatives in your area or online that is selling the same type of item. So how do you make a name for yourself in a sea of similar products? The answer is called branding.

What is branding? It is usually the logo, colors, or tag line of the business. Most businesses brand themselves and it is also very important for a direct seller to be branded as well. Since the company that you are working with has the rights of the brand for the main company, you as an independent consultant need a brand that we can market to others.

So where to start? Well, one of the best brands that you can market is you. You are you and no one is quite like you. Sounds like Dr. Seuss somehow, but it is true. You want to be effective in getting your message across that you are an individual business, not just a consultant. To start branding you, purchase a URL that represents you or your business. If your name is available, then by all means get that. You will be able to use it the rest of your life. If you want to create a special URL for your business, you can do that as well. Make it something that you can brand for example, Sally’s Sewing or Jill’s Jewelry or something like that. Try and make it memorable as you will use that in your marketing.

So now you have your URL, start marketing yourself as your URL name. If your company has representative websites, redirect your site to the new URL. Your main goal and purpose is to set you apart from the rest of the consultants out there. Get business cards, tag your books with your brand, some even have a design and specific color scheme. You need to become the brand and people will remember you. So instead of being yet another representative out of thousands, you have become the individual business owner. Now that is branding and a smart way to market your business.

About the Author: Jill McCarthy is a Scentsy Director from Florida with Scentsy Flameless Candles. She enjoys helping others start and maintain a candle business in the US, Canada, Puerto Rico, and soon Deutschland and the UK. You can find Jill at http://www.WicklessElite.com All articles are free to use as long as you keep the author bio intact and provide a live link to the WicklessElite.com website